A Level Psychology OCR Practice Exam

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What was the primary method used for data collection in Levine et al.'s study?

A local individual usually collected data
A team of researchers analyzed existing data
The researchers conducted surveys
Data was gathered through online questionnaires

The correct answer is: A local individual usually collected data

In Levine et al.'s study, the primary method of data collection involved local individuals collecting data. This approach is significant because it allowed for a more nuanced understanding of the cultural and social contexts in which the behaviors being studied occurred. By utilizing local individuals, the researchers could ensure that the data collection was sensitive to the nuances of each specific environment and that those collecting the data had a better understanding of local behaviors, which could enhance the reliability and validity of the findings. This method stands out compared to the other options, which either imply a lack of direct interaction with participants or a disconnect from the local context, both of which would reduce the depth and applicability of the collected data.