A Level Psychology OCR Practice Exam

What is cited as a factor that can reduce the impact of advertising on children?

1. Prohibiting advertisements completely

2. Parents forming their own opinions on adverts

3. Encouraging imitation of advertisements

4. Minimizing screen time before bed

The correct answer is: Parents forming their own opinions on adverts

The impact of advertising on children can be significantly reduced when parents take an active role in forming their own opinions about the advertisements their children encounter. This engagement allows parents to mediate the content their children are exposed to and discuss the intentions behind the ads, fostering critical thinking. By guiding children in understanding the persuasive nature of advertising, parents help them develop the ability to analyze and question what they see, rather than passively accepting it. This active involvement can equip children with the tools needed to discern marketing strategies and resist unhealthy consumer behavior. It creates an environment where children feel supported in their understanding and beliefs about what they see in advertisements, making them less susceptible to getting influenced by marketing tactics. The other options do not directly address how children process and react to advertisements in the same way. For instance, prohibiting advertisements entirely may not be practical or realistic in an increasingly commercial world. Encouraging imitation of advertisements actually reinforces their persuasive power rather than diminishing it. Minimizing screen time before bed is related to children's health and well-being but does not directly impact how they process advertisements.